![]() ![]() A Well Designed Website is a Great StartĪ great way to improve your website is to consider how your website functions - particularly in the context of usability and accessibility. However, link building very much forms an essential component of modern web strategy, particularly if you’re looking to drive results to your website. In recent years, this focus has changed as Google uses a much wider range of algorithms to determine how your web results stack up. In previous years, Google used to use an algorithm known as PageRank to develop a search hierarchy based on the number of backlinks that were in place for a particular keyword. Link building is a process where your web page is connected with blogs and sites, and other relevant connections, to help drive traffic to your website and to also improve the likelihood that your particular website will appear in search results. This is where the field of link building comes in. One of the really important elements that come out of web design is the ability to design a page that is connected with highly relevant and highly useful results.
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